Our Story

This is a story about science. And art. And love. 

A marine biologist who devoted his life to protecting sea turtles worked hand-in-hand with an illustrator to create anatomically accurate and artistically beautiful illustrations. The company was founded to not only build awareness through beautiful apparel and other artful items, but to also funnel a portion of our profits to support sea turtle research, conservation, and education.

Artistic and anatomically correct iIllustration of a loggerhead turtle shown from overhead view with intricate detail. White stipple art on a black background.

Meet the Team

  • Black and white photo of a middle-aged man with wavy hair, glasses, and a slight smile, holding a guitar across his chest.

    Jamie Serino

    Founder & Chief Executive Officer

  • A woman with long gray hair, glasses, and a black outfit, standing against a gradient gray background.

    Nora Minor

    Partner & Chief Creative Officer

  • A man wearing sunglasses, a beanie, and a colorful striped blanket standing outdoors during sunset.

    Ethan Leaman

    Director of Operations & Sustainability

Contact us

Interested in working together? Send us a message and we will be in touch shortly. We can’t wait to hear from you!